Our Story
From Experience to Expression
Founded by Ashiesh Goel, a retail expert with over 20 years of experience, Ekatva Ethnic was born from real conversations and deeper understanding. Years of direct engagement with customers revealed the growing desire for ethnic wear that is stylish, comfortable, and true to one’s identity.
Ashiesh noticed the shift that Men were choosing tradition more often and Celebrations were becoming more frequent. The ethnic wear market was growing, yet very few brands truly catered to those looking for premium quality and effortless elegance.
Ekatva Ethnic was created to meet that need. With thoughtfully designed kurtas, crafted from fine fabrics and tailored to modern preferences, Ekatva Ethnic bridges what men seek and what the market lacks.
